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About us
The world is changing all around us. To continue to thrive as a society over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our water needs in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. Currently tap water in 42 states in the U.S. is contaminated with more than 140 unregulated chemicals that lack safety standards, according to the Environmental Working Group's (EWG's) two-and-a-half year investigation of water suppliers' tests of the treated tap water served to communities across the country.
In an analysis of more than 22 million tap water quality tests, EWG found that water suppliers across the U.S. detected 260 contaminants in water served to the public. One hundred forty-one (141) of these detected chemicals more than half are unregulated; public health officials have not set safety standards for these chemicals, even though millions drink them every day. These problems are compounded by the even greater threat worldwide. The U.N. estimates that 1.2 billion people lack access to safe drinking water. We are committed to promoting new products and processes to conserve this vitally important resource, such as breakthrough conservation and purification technologies.
Our Mission is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
* To enlighten & champion change in the world...
* To inspire moments of optimism and happiness...
* To create value and make a difference.
* Nurture a winning network of customers and suppliers, as we create mutual & enduring value.
* Be responsible citizen's that make a difference by helping build and support sustainable communities.
* To educate the general public on the current hazardous trends that plague our most precious resource.
Join us in our mission by supporting our cause and our sponsors.
Dying of Thirst?
Well. You just might. It sounds so simple. H20. Two parts hydrogen, one part
oxygen. But this element, better known as water, is the most essential, next
to air, to our survival. Water truly is everywhere, still most take it for granted.
Water makes up more than two thirds of the weight of the human body, and
without it, humans would die in a few days. The human brain is made up of
70% water, blood is 80% and lungs 90%. A mere 2% drop in our body's water
supply can trigger signs of dehydration: fuzzy short-term memory, trouble
with basic math, and difficulty focusing on smaller print, such as a computer
screen. (Are you having trouble reading this? Drink up!) Mild dehydration is
also one of the most common causes of daytime fatigue. An estimated
seventy-five percent of Americans have mild, chronic dehydration. Pretty
scary statistic for a developed country, where water is readily available
through the tap or bottle.
Water is important to the mechanics of the human body. The body cannot
work without it, just as a car cannot run without gas and oil. In fact, all t
the cell and organ functions made up in our entire anatomy and physiology
depend on water for their functioning.
* Water serves as a lubricant
* Water forms the base for saliva
* Water forms the fluids that surround the joints.
* Water regulates the body temperature, as the cooling and heating is distributed through perspiration.
* Water helps to alleviate constipation by moving food through the intestinal tract and thereby eliminating waste- the best detox agent.
* Regulates metabolism
In addition to the daily maintenance of our bodies, water also plays a key role in the prevention of
disease. Drinking eight glasses of water daily can decrease the risk of colon cancer by 45%,
bladder cancer by 50% and it can potentially even reduce the risk of breast cancer. And those are
just a few examples! As you follow other links on our website, you can read more in depth about
how water can aid in the prevention and cure of many types of diseases, ailments and disorders
that affect the many systems of our bodies.
Since water is such an important component to our physiology, it would make sense that the
quality of the water should be just as important as the quantity. Drinking water should always be
clean and free of contaminants to ensure proper health and wellness.
According to recent news and reports, most tap and well water in the U.S. are not safe for drinking
due to heavy industrial and environmental pollution. Toxic bacteria, chemicals and heavy metals
routinely penetrate and pollute our natural water sources making people sick while exposing them
to long term health consequences such as liver damage, cancer and other serious conditions. We have reached the point where all sources of our drinking water, including municipal water systems, wells, lakes, rivers, and even glaciers, contain some level of contamination. Even some brands of bottled water have been found to contain high levels of contaminants in addition to plastics chemical leaching from the bottle.
A good water filtration system installed in your home is the only way to proactively monitor and ensure the quality and safety of your drinking water. Ionization water purification systems can remove 90-99% of all contaminants from city and well water to deliver healthy drinking water for you and your family.
HAZARDOUS for your Health
We all know we should be drinking plenty of water each and every day, and although many of us fail to reach our recommended daily target, we generally understand the massively important role it plays in our everyday health and wellbeing. But why? And perhaps more importantly - if we are going to be consuming so much water, shouldnt we make sure it is the best quality?
All waters are not created equal. In recent years the popularity of bottled water has skyrocketed. Consumption of bottled water in the United States has more than doubled in the last ten years, from 13.5 gallons per person in 1997 to 29.3 gallons per person in 2007. Bottled water is the now second only to carbonated soft drinks in annual sales, with 9.4 billion gallons estimated to be sold in 2008. Americans will spend $12.5 billion on bottled water in 2008-is it worth it?
Bottled water is not as healthy as many people believe.
- 25% of bottled water is nothing more than reprocessed municipal water.
- 22% of bottled water brands tested in one study contained contaminants above state health limits.
- Reverse osmosis used to "purify" bottled water strips everything even healthy minerals are eliminated as the natural levels in water are altered and the water is now acidic which can be detrimental to your health.
The pH level of bottled water is not optimal.
- While the FDA tests both bottled water for impurities, it is not required to monitor the water's pH level.
- Neutral water has a pH balance of 7 and an ideal pH level for drinking water 9.5.
- Dr. Robert O. Young tested 60 of the best-known bottle water brands in the world and found that only two had a pH level at or above 9.5, and 30 (including
best-known brands such as Fiji, Aquafina, and Perrier) had a pH level below 7.0, meaning they actually are acidic.
- The age of bottled water affects its pH level, as do changes in temperature and exposure to oxygen.
Why is Alkaline so Important?
Almost all foods that we eat, after being digested, absorbed, and metabolized, release either an acid or an alkaline base (bicarbonate) into blood. Grains, fish, meat, poultry, shellfish, cheese, milk, and salt all produce acid, so the introduction and dramatic rise in our consumption of these foods meant that the typical Western diet became more acid-producing. Consumption of fresh fruit and vegetables decreased, which further made the Western diet acid-producing.
Our blood is slightly alkaline, with a normal pH level of between 7.35 and 7.45. Our diet should reflect this pH level (as it did in the past) and be slightly alkaline. A diet high in acid-producing foods is disrupts this balance and promotes the loss of essential minerals such as potassium, magnesium, calcium, and sodium, as the body tries to restore equilibrium. This imbalance is thought to make people prone to illness.
DANGER! Do you know whats in your water?
A vast array of pharmaceuticals including antibiotics,
anti-convulsants, mood stabilizers and sex hormones
have been found in the drinking water supplies of at
least 41 million Americans, an Associated Press inves-
tigation shows. The presence of so many prescription
drugs and over-the-counter medicines like acetaminop-
hen and ibuprofen in so much of our drinking water is
heightening worries among scientists of long-term
consequences to human health.
Water providers rarely disclose results of pharmaceutical screenings, unless pressed, the AP found. For example, the head of a group representing major California suppliers said the public "doesn't know how to interpret the information" and might be unduly alarmed.
How do the drugs get into the water?
People take pills. Their bodies absorb some of the medication, but the rest of it passes through and is flushed down the toilet. The wastewater is treated before it is discharged into reservoirs, rivers or lakes. Then, some of the water is cleansed again at drinking water treatment plants and piped to consumers. But most treatments do not remove all drug residue.
And while researchers do not yet understand the exact risks from decades of persistent exposure to random combinations of low levels of pharmaceuticals, recent studies which have gone virtually unnoticed by the general public have found alarming effects on human cells and wildlife.
"We recognize it is a growing concern and we're taking
it very seriously," said Benjamin H. Grumbles, assistant
administrator for water at the U.S. Environmental
Protection Agency.
The federal government doesn't require any testing and hasn't set safety limits for drugs in water. Of the 62 major water providers contacted, the drinking water for only 28 was tested. Among the 34 that haven't: Houston, Chicago, Miami, Baltimore, Phoenix, Boston and New York City's Department of Environmental Protection, which delivers water to 9 million people. Some providers screen only for one or two pharmaceuticals, leaving open the possibility that others are present.
The AP's investigation also indicates that watersheds, the natural sources of most of the nation's water supply, also are contaminated. Tests were conducted in the watersheds of 35 of the 62 major providers surveyed by the AP, and pharmaceuticals were detected in 28. Yet officials in six of those 28 metropolitan areas said they did not go on to test their drinking water Fairfax, Va.; Montgomery County in Maryland; Omaha; Oklahoma City; Santa Clara, Calif., and New York City.
The New York state health department and the USGS tested the source of the city's water, upstate. They found trace concentrations of heart medicine, infection fighters, estrogen, anti-convulsants, a mood stabilizer and a tranquilizer.
We have hundreds of scientific reports, that analyze federal drinking water databases, by visiting environmental study sites and treatment plants and we have interviewed more than 230 officials, academics and scientists. They also surveyed the nation's 50 largest cities and a dozen other major water providers, as well as smaller community water providers in all 50 states.
Here are some of the key test results obtained by the AP(Associated Press).
The situation is undoubtedly worse than suggested by the positive test results in the major population centers documented by the AP.
To find out more about the water
in your city. CLICK HERE!
WORLD WATER CRISIS!
Worldwide demand for water is rising just as access to safe drinking water and sanitation remains inadequate in much of the developing world, the United Nations said Monday, calling for better management to alleviate water shortages.
Population growth and mobility, as well as increased energy production, especially of biofuels such as ethanol, are contributing to the high demand for water. "With increasing shortages, good governance is more than ever essential for water management. Combating poverty also depends on our ability to invest in this resource," said Koichiro Matsuura, director-general of the U.N. agency. He urged leaders to pledge investment in water resources to help prevent a "major water crisis."
Some experts estimate that most of the world's population will face water shortages in the decades ahead as populations expand and ecosystems deteriorate. The International Union for Conservation of Nature, an environmental network based near Geneva, said increasing demand requires effective laws to sustain the resource. "Without this, the costs to the economy and damage to the environment can be very high."
Agricultural crisis:
Although food security has been significantly increased in the past thirty years, water withdrawals for irrigation represent 66 % of the total withdrawals and up to 90 % in arid regions, the other 34 % being used by domestic households (10 %), industry (20 %), or evaporation (4 %).
An increase in tensions:
As the resource is becoming scarce, tensions among different users may intensify, both at the national and international level. Over 260 river basins are shared by two or more countries. In the absence of strong institutions and agreements, changes within a basin can lead to transboundary tensions. When major projects proceed without regional collaboration, they can become a point of conflicts, heightening regional instability. The Parana La Plata, the Aral Sea, the Jordan and the Danube may serve as examples. Due to the pressure on the Aral Sea, half of its superficy has disappeared, representing 2/3 of its volume. 36 000 km2 of marin grounds are now recovered by salt.
Towards a way to impove the situation
"There is a water crisis today. It is a crisis so bad that billions of people - and the environment - are suffering. "
With the current state of affairs, correcting measures still can be taken to avoid the crisis to be worsening. There is a increasing awareness that our freshwater resources are limited and need to be protected both in terms of quantity and quality. This water challenge affects not only the water community, but also decision-makers and every human being. "Water is after all everyone's business"
As the per capita use increases due to changes in lifestyle and as population increases as well, the proportion of water for human use is increasing. This, coupled with spatial and temporal variations in water availability, means that the water to produce food for human consumption, industrial processes and all the other uses is becoming scarce.
Environmental crisis:
It is all the more critical that increased water use by humans does not only reduce the amount of water available for industrial and agricultural development but has a profound effect on aquatic ecosystems and their dependent species. Environmental balances are disturbed and cannot play their regulating role anymore.
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VIDEOS TO WATCH!
Sponsored Solution by Island Sky
1# Current Crisis Special!
(Message from U.N. Secretary General)
2# Leonardo Dicaprio
(message on Water Conservation)
3# Penn & Teller
(bottled water taste test)
Our Current Water Crisis!
CURRENT- reports on global water sanitation and conservation problems facing the U.S.A and China. Special Interview with U.N. Secretary General.
Leonardo DiCaprio on our Water Crisis!
LEONARDO DICAPRIO:
On looming global crisis of unregulated corporate privatization of our most precious resource water.
Penn and Teller on bottled water (Warning Explicit Language)
The world famous Penn and Teller make a special episode of their hit series Bull Shit. In this episode Penn and Teller prove that people are being manipulated into thinking that bottled water is both safer, health and tastes better than regular tap water. See this hilarious episode for yourself.
WHATS IN YOUR WATER?
Conservation of BLUE GOLD
DRUGS IN YOUR WATER by NBC News.
GLOBAL CRISIS by CURRENT News.
Corporate take over of Water.
PHARMACEUTICALS in Water by CNN News.
Bottled Water Good or BAD?
Imporance of Alkaline Diet
Is your bottled water healthy?
Akaline diet by Dr. Robert Young
Alkaline water by Dr. Robert Young
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